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Lapierre were launched in 1946 by Gaston Lapierre in Dijon, France. In 1960, Gaston’s son, Jacky took the helm and constructed a new factory in 1972 before passing responsibility to his son, Gilles in 1996. From there on the company grew with their innovative ideas, and decision to continue bike assembly at their headquarters in Dijon.With feedback from their staff and team riders, Lapierre’s engineers fine-tune each bike they produce. We stock a wide range of Lapierre bikes with Lapierre road bikes, Lapierre mountain bikes and Lapierre e-bikes available. With free UK delivery and finance available, it couldn’t be simpler to order your new bike today.